What We Do
Fruba takes a unique, tailor-made approach to client relationships, whether you’re a startup or established business, freelancer in any creative field, or if you’re just someone with a great idea. We create an approach based on your special needs and requirements, considering what you’ve done in the past and plan for your future.
We believe that our journey together starts with getting to know you and your story, then creating practical solutions to solve problems and build processes to carry you on your professional journey. This includes accompanying you on business calls, sharing our thoughts about your property and highlighting potential trouble spots along with easy and long-lasting solutions.
Once we get to know you and your business, we will present you with an action plan tailored to you specifically. And we don’t require payment until you feel that our proposal meets your needs.
Above all, we value confidentiality. All information shared in our discussions is strictly confidential, whether or not we continue our relationship beyond the initial stage. We commit totally to our non-disclosure agreements
What We Do
Fruba takes a unique, tailor-made approach to client relationships, whether you’re a startup or established business, freelancer in any creative field, or if you’re just someone with a great idea. We create an approach based on your special needs and requirements, considering what you’ve done in the past and plan for your future.
We believe that our journey together starts with getting to know you and your story, then creating practical solutions to solve problems and build processes to carry you on your professional journey. This includes accompanying you on business calls, sharing our thoughts about your property and highlighting potential trouble spots along with easy and long-lasting solutions.
Once we get to know you and your business, we will present you with an action plan tailored to you specifically. And we don’t require payment until you feel that our proposal meets your needs.
Above all, we value confidentiality. All information shared in our discussions is strictly confidential, whether or not we continue our relationship beyond the initial stage. We commit totally to our non-disclosure agreements
Establish the fundamentals
Establish the fundamentals
Reviewing your project and processes
- Review your business model and operations
- Locate obstacles and pain points around IP
- Identify blind spots in your plan by comparing them with best practices
Helping build your IP knowledge
- Develop IP basics in the context of your industry and provide trainings
- Produce tailor-made materials of your department’s needs
- Share best industry practices and information
Determining long-term strengths and challenges
- Understand your ideas and identify possible challenges and roadblocks
- Suggest solutions to overcome the obstacles
- Assist in developing cost-benefit analysis
Nourish and grow
Realising IPs
- Choose the best form of materialising your ideas
- Clear third-party rights
- Protect your trade secrets
- Strategise the best way to register your IP
Rights management
- Identify company-wide IP policies (employment, development, tax, knowledge management and so forth)
- Document rights and assets for commercial and regulatory purposes
- Ensure compliance of legal and regulatory requirements
- Audit your rights on need basis
- Develop solid IP protection strategies
- Restructure your IP when it becomes unwieldy
Commercialisation
- Explore different monetization models and distribution channels
- Build licensing strategies to maximize potential profits
- Understand contractual implications and negotiate for better protections of your IP
- Make the value of your IP visible to potential investors, licensees and buyers
Reap the profits and be proud of your creations
Creative Case Example:
You’re about to start your own music production business that you have been dreaming of.
Fruba helps you:
Establish the fundamentals
Know your rights as they relate to those you are partnering with (your lyricists, producers, writers, publishers, performers, platforms).
Understand your market and strategise a business model that stands out above the competition.
Do a reality check. Can your projected commercial gains cover your investments, expenses and sharing with your partners?
Ensure that third-party rights are cleared.
Know your rights as they relate to those you are partnering with (your lyricists, producers, writers, publishers, performers, platforms).
Understand your market and strategise a business model that stands out above the competition.
Do a reality check. Can your projected commercial gains cover your investments, expenses and sharing with your partners?
Ensure that third-party rights are cleared.
Nourish and grow
Achieve ownership of the IP, including creation of all documentation and ensuring that contractual protections are sound and in place.
Choose the distribution channels that work best, e.g. by direct offering or through intermediaries. Work with licensing bodies and build a system that tracks revenues.
Formulate protection strategies, including how to monitor performance and when to take action against IP theft, and who to target.
Educate your internal partners and employees on the principles and your policies around IP rights.
Sell or assign your rights at a good time and price while keeping the parts that you still need.
Achieve ownership of the IP, including creation of all documentation and ensuring that contractual protections are sound and in place.
Choose the distribution channels that work best, e.g. by direct offering or through intermediaries. Work with licensing bodies and build a system that tracks revenues.
Formulate protection strategies, including how to monitor performance and when to take action against IP theft, and who to target.
Educate your internal partners and employees on the principles and your policies around IP rights.
Sell or assign your rights at a good time and price while keeping the parts that you still need.
